{"product_id":"then-now","title":"Then \u0026 Now Matcha","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eOur single-origin matcha comes from Ujitawara, Kyoto, Japan. Grand Master Kobayashi—whose family began producing tea in Uji in 1827 using thousand-year-old methods—offers us a living glimpse into the past, which is why he named this matcha \u003c\/span\u003e\u003cspan class=\"s2\"\u003eThen \u0026amp; Now\u003c\/span\u003e\u003cspan class=\"s1\"\u003e. A level-ten master in blending and appraisal, Kobayashi’s expertise spans the full spectrum: sencha, gyokuro, matcha, and even humble byproducts like kukicha and hojicha. He is a practitioner of \u003c\/span\u003e\u003cspan class=\"s2\"\u003eshumei\u003c\/span\u003e\u003cspan class=\"s1\"\u003e, a modern agricultural philosophy that honors the inherent strengths of the earth’s soil and seasons to grow and nurture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eA true character, Mr. Kobayashi is at turns gracious, inquisitive, and kind. His prodigious love of tea is matched only by his love of golf and fishing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOrigin: Kyoto, Japan\u003cbr\u003eProcess: Matcha\u003cspan\u003e\u003cbr\u003eNotes: Snow Pea, Arugula, Umami\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBrewing instructions are included on the tin.\u003c\/p\u003e","brand":"Coffea Roasterie","offers":[{"title":"30g","offer_id":50566255345944,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2111\/5237\/files\/thenandnow_f82dbc27-f88a-488b-96af-88f71a46f725.jpg?v=1755214642","url":"https:\/\/ioacat.com\/products\/then-now","provider":"Coffea Roasterie","version":"1.0","type":"link"}